Brand Tango Diversifies With Neoptx Account

Brand Tango, a Ft. Lauderdale, Fla.-based marketing and advertising firm, has announced its selection as exclusive agency of record for optical-supplies firm Neoptx of Miramar, Fla.

Brand Tango was established in 2005 as a “timeshare/real estate/hospitality” specialty group, and has since branched out to serve clients in other fields. The Neoptx relationship continues Brand Tango’s emphasis on targeting clients outside of its niche market.

“We’re delighted that Neoptx could see beyond the obvious differences in product types and recognize how our creativity and integrated marketing approach could help them achieve their sales goals and return-on-investment objectives,” says Joe Russoniello, Brand Tango’s president and co-founder.

Scott Orlinsky, president of Neoptx, says his company – a leading provider of reading lenses, reading glasses, and eye care accessories since 1990 – turned to Brand Tango to increase its exposure and visibility.

“We hired Brand Tango to help us relaunch and rebrand, and take us to the next level,” Orlinsky says. “Already their redesign of our trade-show booth has brought us positive feedback. More people visited our booth than ever before, and it generated more leads and sales prospects. “Brand Tango also has helped us with our retail packaging,-which several big box retailers responded favorably to its new look and feel.”

Brand Tango’s marketing, design and technology experts have decades of combined expertise. The agency helps its clients address integrated marketing needs in an efficient, unbiased, and knowledgeable manner with a solid, multi-faceted, results-oriented strategy. Along with Vice President of Creative Services James Kluetz and Vice President of Technology Larry Talley, Russoniello engages leading writers, designers, and project managers appropriate to each client.

Brand Tango’s extensive vacation-industry client list includes Island One Resorts, Pacific Monarch Resorts, Club Intrawest, Sunset Resorts, Premier Cancun Vacations, and Grand Incentives.

Thus far in 2008, Brand Tango already has garnered awards from the leisure-lodging industry, and from its peers in the advertising and marketing community. The firm received three Gold ARDY Awards and three Silver ARDY Awards in Advertising and Promotions from the American Resort Development Association, and a technology team award in the Management and Administration category.

In the Advertising Federation of Greater Ft. Lauderdale (Fla.) 2008 Addy Awards competition, Brand Tango won three Silver Addy awards, a Gold Addy, and “Best of Show” honors for a Sunset Group brochure that also won a Gold Addy at the District level. Brand Tango also was a finalist in the Technology Applications category of the South Florida Business Journal’s 2008 Technology Awards.

For more information about Brand Tango, contact Joe Russoniello at (954) 295-7879 or joe@brand-tango.com. The firm’s Web site, www.brand-tango.com features examples of recent work. For more information about Neoptx, contact Scott Orlinsky, president, at 800-344-2020 x209. The company’s Web site is www.optx2020.com.