Brand Tango, a Ft. Lauderdale, Fla.-based marketing and advertising firm, has been named as a finalist in the Technology Application category of the South Florida Business Journal’s 2008 Technology Awards competition.

Winners will be announced at the 2008 Technology Awards Reception at 5:30 PM on May 28, at the Improv at the Hard Rock Hotel & Casino, 1 Seminole Way, Hollywood, Florida 33314.

“These awards recognize South Florida companies that are expanding the frontiers of information technology. We’re delighted that our efforts have earned us such recognition,” says Joe Russoniello, Brand Tango’s president and co-founder.

“Our selection as a finalist acknowledges our most recent advance in integrated, open-source Web-based software , the new Tango CRM system we introduced in 2007. Designed specifically to support the marketing and sales efforts of timeshare and vacation-ownership resorts, it is the best and most innovative solution available today for a timeshare-industry marketing department.”

Other Awards The SFBJ finalist designation is just the latest in a series of awards Brand Tango has received in recent months. The American Resort Development Association bestowed upon Brand Tango three Gold ARDY Awards in the Advertising and Promotions category, three Silver ARDY Awards in Advertising and Promotions, and a technology team award in the Management and Administration category. The three Gold ARDYs were for:

• Brochure: More than Eight Pages: Sunset Group Corporate Brochure
• Specialty Marketing Piece: Navigo Explorer for Island One Resorts
• New Owner/Member Package: Grand Getaways for Coast to Coast/Grand Incentives

Also recently, Brand Tango was awarded “Best of Show” honors at the Advertising Federation of Greater Ft. Lauderdale (Fla.) 2008 Addy Awards for the Sunset Group brochure. The firm also won a Gold and three Silver Addy local awards. The Sunset Group brochure went on to win a Gold Addy at the District level and is now eligible for a national Addy award.

Specialty Group
Brand Tango is a “timeshare/real estate/hospitality” specialty group composed of marketing, design and technology experts with decades of combined expertise. The agency helps its clients define and achieve sales goals and return-on-investment objectives by addressing integrated marketing needs in an efficient, unbiased, and knowledgeable manner with a solid, multi-faceted, results-oriented strategy. Along with Partner, Vice President of Technology Larry Talley and Vice President of Creative Services James Kluetz, Russoniello engages leading writers, designers, and project managers appropriate to each client.

Selected Brand Tango clients include Island One Resorts, Pacific Monarch Resorts, Club Intrawest, Grand Incentives, Sunset Resorts, and Premier Cancun Vacations.