Brand Tango Wins Best of Show in Ft. Lauderdale-area Addy Awards Competition Three-Year-Old Agency Also Wins Four Other Awards

Brand Tango, a Ft. Lauderdale, Fla.-based marketing and advertising firm, won the coveted “Best in Show” honors at the Advertising Federation of Greater Ft. Lauderdale (Fla.) 2008 Addy Awards. The firm also won a Gold and three Silver Addy awards for work produced for travel-industry clients.

“This is an incredible honor for our team,” said Joe Russoniello, Brand Tango’s president, accepting the award on Friday, Feb. 22. “Brand Tango is still a very young agency, so it’s very gratifying to be recognized by our peers in the industry as producing outstanding work.

The printed piece that captured “Best in Show” honors was a brochure for The Sunset Group, a leading vacation ownership developer in Cancun, Mexico. The brochure also won a Gold Addy Award in the four-color brochure category. Brand Tango won Silver awards for a Web site and brochure for Pacific Monarch resorts and a logo for Royal Palm Vacations.

“Everyone on the team is really pleased with the recognition this great piece has earned,” said James Kluetz, vice president of creative services, who designed the brochure that took top honors. “Our client, the Sunset Group, gave us the creative freedom to create an emotional connection while relating the tale of the ancient Mayan culture and the vacation empire Sunset has created. It’s proven to be a powerful collateral tool for them.”

The Addy Awards is a national competition sponsored by the Advertising Federation of America to honor excellence in advertising and cultivate the highest creative standards in the industry. As a winner in the local Ft. Lauderdale competition, Brand Tango now proceeds to the district competition. Success there will make the company eligible for national recognition.

Brand Tango is a “timeshare/real estate/hospitality” specialty group composed of marketing, design and technology experts with decades of combined expertise. The agency helps its clients define and achieve sales goals and return-on-investment objectives by addressing integrated marketing needs in an efficient, unbiased, and knowledgeable manner with a solid, multi-faceted, results-oriented strategy. Along with Vice President of Creative Services James Kluetz and Vice President of Technology Larry Talley, Russoniello engages leading writers, designers, and project managers appropriate to each client.

Selected Brand Tango clients include Island One Resorts, Sunset Resorts, Pacific Monarch Resorts, Club Intrawest, Premier Cancun Vacations, Grand Incentives, and Premier Estate Properties.