Brand Tango Wins Seven ARDY Silver Awards

Once again, the American Resort Developments Association’s Awards Gala is inked in on the calendars at Brand Tango, a Ft. Lauderdale, Fla.-based marketing and advertising firm. “For the third year in a row, many of our client’s projects have won silver ARDYs, so we’re very much looking forward to see how they do in the competition for ARDY Gold,” says Joe Russoniello, president and co-founder.

Brand Tango’s work for Island One Resorts, Pacific Monarch, Sunset Group, Grand Getaways and Textron Financial, all received ARDA honors. “We’re grateful to these companies for entrusting us with their brand and image,” Russoniello says. “Many of these projects have already won awards from the advertising industry, so we’re excited to see how the work stacks up against other vacation-ownership industry materials.”

In addition to the Advertising and Promotions awards, Brand Tango’s technology team won in the Management and Administration category. The team, led by Larry Talley, vice president of application development, created a proprietary Web-based software system that integrates all facets of a developers operation, including all lead and contact management, call centers, referral programs, reservations, maintenance fee and mortgage billing, as well as loyalty points programs. The technology team also developed several Web sites.

Brand Tango is a “timeshare/real estate/hospitality” specialty group composed of marketing, design and technology experts with decades of combined expertise. The agency helps its clients define and achieve sales goals and return-on-investment objectives by addressing integrated marketing needs in an efficient, unbiased, and knowledgeable manner with a solid, multi-faceted, results-oriented strategy. Along with Vice President of Creative Services James Kluetz and Vice President of Technology Larry Talley, Russoniello engages leading writers, designers, and project managers appropriate to each client.

Selected Brand Tango clients include Island One Resorts, Pacific Monarch Resorts, Club Intrawest, Grand Incentives, Sunset Resorts, and Premier Cancun Vacations.