C.A.R.E. Launches Member Satisfaction Study

. (Cooperative Association of Resort Exchangers) has launched a CustomerCountSM survey to hundreds of members to determine the pulse of the organization on a variety of issues. C.A.R.E. member companies currently offer over 2500 vacation properties and service approximately one million vacation owners and members. C.A.R.E. is an international organization, with members throughout the United States, Canada, Mexico, Europe and Australia.

CustomerCount is an enterprise feedback management tool particularly focused on the vacation industry and contact centers providing teleservices.

Recently C.A.R.E. Members received an email invitation with directions to a secure site for survey responses.  The results of the survey will be published in the next issue of C.A.R. E. Connections Magazine, the publication for the trade association.

According to David M. Dawson, Vice President of the Board of Directors of C.A.R.E., “we felt it very important to ascertain what our members are thinking in regards to their C.A.R.E. membership and  C.A.R.E. Conferences. Some of the topics covered in the survey included issues such as location, duration and educational content of the bi-annual conferences.   This feedback system from CustomerCount will give us data which will be reviewed at our winter board meeting.  We are looking forward to the results which will help improve our organization going forward.”

The CustomerCount Online Feedback process begins with Email invitations and reminders and continues through to on-line reporting and analysis 24/7. It has been customized for this survey.  Originally designed by Mobius Vendor Partners for a major client, the Online Feedback system collects and measures feedback from customers and can be designed, such as in this case, for other market measuring campaigns as well.

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