DRECHSLER COMMUNICATIONS AND FORMULA ANNOUNCE RESORT INDUSTRY PR/MARKETING STRATEGIC ALLIANCE

Drechsler Communications and Formula unveiled a strategic alliance to offer a full range of communications services to the timeshare/vacation ownership and shared-ownership resort industry. Drechsler Communications was formed by timeshare industry veteran Sharon B. Drechsler, RRP* located in Scottsdale and Los Angeles. Formula is an award-winning, national public relations agency with offices in New York, San Diego and Los Angeles.

 

“Our vision is to offer an unlimited menu of capabilities to resort developers, managers, suppliers and other resort-associated companies of every size and scope,” explains Drechsler. “Our clients will now have access to the almost limitless resources afforded by this partnership. Formula has a 15-plus-year track record and boasts such high-profile clients as ESPN Zone, Kashi Cereal, the Turks and Caicos Tourism Board, Barbie, Spirit Cruises, The Sofia Hotel, and many others.”
 

Between them, Drechsler Communications and Formula command a rich depth of experience and connections within the vacation ownership, travel and leisure community. One of Formula’s unique capabilities is its visionary fostering of brand partnerships that help complimentary companies to cross-market. Added to this, Drechsler’s twenty years of timeshare and vacation ownership industry experience will afford the alliance with unparalleled insight to identify challenges and strategize solutions for resort developers and other, resort-associated clients.
 

“We look forward to working with Sharon and keenly appreciate her specialized knowledge of the resort business, as well as her many relationships with key industry players,” says Formula President Michael Olguin. “Together, our two companies are looking for this alliance to become the dominant provider of communications, public relations and brand-marketing services within the industry.”
 

Since its inception, Drechsler Communications has provided strategic planning, public relations and marketing services for a diverse group of companies, ranging from developers, such as the Family of Orange Lake Resorts, InnSeasons Resorts, Princeton Resorts Group and Breakaway Resorts, to a number of service-providers looking to deepen their market-share in the resort development and management market.
 

Drechsler’s corporate Web site is www.drechslercommunications.com and she can be reached at 1-480-626-0121 or Sharon@drechslercommunications.com
 

About Formula
 

Formula was founded in 1992 as a national public relations boutique. The agency is headquartered in San Diego and has additional offices in Los Angeles and New York. Unlike traditional PR firms, Formula creates brand activation programs for clients utilizing a suite of integrated marketing services including media relations, grassroots/street teams, events, promotions, co-branding and Hollywood relations. The agency specializes in consumer, lifestyle, sports, entertainment, business, technology, and tourism/hospitality accounts. Current clients include Mattel Inc., ESPN Deportes, Newcastle Brown Ale, ConocoPhillips, Kashi, Easton Sports, and the Turks & Caicos Tourism Board, among many others. For more information, please call (619) 234-0345 or visit www.formulapr.com
 

Sharon Drechsler has been a Registered Resort Professional (RRP) with the American Resort Development Association, Washington, DC, for more than ten years. 

MEDIA CONTACT:
Sharon Drechsler, RRP
(480) 626-0121, Sharon@drechslercommunications.com
Cell phone (602) 370-2003