Forget Silver Or Gold…RCI Goes Platinum For Its Points Members

March 9, 2010 in Africa, All News, Asia, Australia, Caribbean and Mexico, Europe, Group RCI, Latin America, Middle East, News By Region, Search Industry Directory, The Registry Collection, USA and Canada by Timeshare & Fractional News

From priority access on specialty inventory to upgraded accommodations – the world’s largest points program takes it to the next level

, the global leader in today announced its plan to launch Points PlatinumSM membership, a new premium membership and the latest enhancement to its successful Points® program, that will offer exclusive and lifestyle benefits to subscribing members.

launched its groundbreaking global Points product in 2000 and it’s been the fastest growing Points program in the world ever since,” said , CEO, . “Our members seek unique access and expanded benefits and the Points Platinum membership provides just that – offering exclusive member deals and access to a phenomenal selection of member benefits and services. For our valued affiliates, this new membership provides a meaningful differentiator at the point of sale, reinforcing Points as the most proven, comprehensive and flexible membership available in the industry today while becoming more relevant in their owners’ daily life.”

Points Platinum will offer its members exclusive “first look” access to specially acquired inventory around the world at upscale properties in highly sought after destinations. “Members that have looked for an in New York or London may have found few options because the demand may have been higher than supply. To help, acquires millions of dollars of upscale hotel and condominium inventory in dozens of highly demanded and city destinations every year. We will expand this program and provide our Points Platinum members with a first look at this inventory for ,” Ballotti added. 

Points Platinum will also provide members with free unit upgrades based on availability providing even more room to relax and Cash Back rewards for various transactions. In addition to these extremely exciting advancements in , plans to extend unique lifestyle benefits to Points Platinum members that will include advance access to popular Broadway style theater experiences including select opportunities to attend pre-launch and producer shows. For the golf and ski connoisseur, Points Platinum members will receive preferred pricing or discounts of up to 50 percent at thousands of golf courses and dozens of the most popular ski mountains in . Taking the member experience further than ever before, Points Platinum plans to extend other significant savings benefits of up to 50 percent on spa experiences and much, much more allowing Points Platinum members to get more out of their experience.

“As the inventor of the business, we’re always looking to develop fresh new ideas that will improve our members’ experiences and exceed the expectations of our affiliates,” said Ballotti. “The Points Platinum membership brings terrific new benefits to the Points program. We’re excited to be able to give our members what they’ve asked for from a status and access standpoint, with dozens of lifestyle benefits included that we’ll continue to add to going forward. We’re really just getting started.”

plans to launch the Points Platinum membership in the United States and Canada with other regions to follow. Member benefits may vary in other regions.

About
is part of , the worldwide leader in and the European leader in rentals, with exclusive access for specified periods to more than 65,000 properties in approximately 100 countries. is comprised of , including , the worldwide leader in and provider of travel services to businesses and consumers and  program, the world’s largest luxury program; rentals, including Endless Rentals, Landal GreenParks®, Novasol®, and other renowned rental brands, through which vacationers can rent a variety of property types, from city apartments to villas; and NorthCourse® Leisure Real Estate Solutions, a research and consultancy firm providing advisory services to the global leisure real estate industry. Wyndham Worldwide Corporation is one of the world’s largest hospitality companies with leading brands in lodging franchising, ownership, rentals and .

For additional information visit www.wyndhamer.com or the media center of www.wyndhamworldwide.com.

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