Hilton Vilamoura And Royal Holiday To Develop Business Through Impact’s Film Production Expertise

Hilton International Grand Vacations and Royal Holiday have tasked Impact, the industry leading producer of Point of Sale, Take Home and promotional films, with their latest business development tools.

Impact will be creating new Point of Sale and Take Home films for the Hilton Vilamoura Resort and Royal Holiday in Mexico over the course of the next few months. They will include extensive on site filming and client testimonials in the creation of the perfect emotive films.

All the footage, including testimonials will be shot using the latest high definition technology, ensuring the film creates maximum desire within the viewer - with location filming taking place in Cancun, Cozumel, Ixtapa, Acapulco, London and Paris for Royal Holiday; and in Vilamoura on the Algarve for Hilton.

Simon Parris, head of film, Impact: “Vacations, holidays and time shares are bought for emotive, personal reasons. Films are the perfect catalyst for our emotions and passions. The right film can re-create a reality in front of the customers eyes, creating belief in the plethora of possibilities and potential. These new films will help Hilton and Royal Holiday move closer to their potential customers, increasing efficiency, sales and ultimately developing their business and profits.”

A spokeman for Royal Holiday said….. “Working with Impact is a new and exciting experience for our team. Our current film was created several years ago and lacks the flair and creativity that we need. Impact regularly deliver for their clients - their unique approach to the brief and focus on the emotive issues ensured they won the business – but also increased our expectations. We are certain that Impact will exceed them.”
 
For almost 20 years, Impact has been creating memorable, emotive and effective films, for the world’s best known vacation providers, increasing their sales success and on-site profitability. They have won the ARDA Best Film no less than 9 times at and continue to break new ground with their unique approach, based on an understanding of the Dream Society and the Art of Seduction.

Impact clients include: Marriott Vacation Club International, Accor Vacation Club, Sol Melia and Hilton Grand Vacation Club.

Impact will be exhibiting as part of the Generator Systems booth at the ARDA convention from 6th to 10th April, 2008.