Holiday Equity Does The Math On Search Engine Gaffe

Holiday Equity, a timeshare resort services company, just gleaned valuable information for timeshare resort developers and marketers from a recent release of user search terms by AOL. “The list was floating around the Internet if you knew where to look”, says David Skinner, president of Holiday Equity. “Because the data doesn’t reveal private information and is publicly available, we decided to do the math.”

“The stunning results build upon our T.I.G.E.R. Strategy, and will prove a goldmine for Holiday’s resort partners,” said Skinner. “The file contains 19 million queries, though only a small percentage is directed to travel and timeshare. That still leaves a few million to sift through.” The T.I.G.E.R. Strategy is Holiday’s integrated approach to Internet marketing for the timeshare industry. “Coincidentally,” Skinner added, “we are responding to demand and releasing T.I.G.E.R. on the Internet in streaming media format.” Resort developers and timeshare marketing companies can access the video at http://www.holidayequity.com/tiger.

About Holiday Equity: A subsidiary of the Seattle-based Holiday Group, Holiday Equity has been serving

timeshare owners and resort developers around the world since 1992. For more information about Holiday Equity, the “Trade-In & Trade-Up” company, please contact Holiday’s Director of Resort Services, Rick Fernandez, at 1-800-704-0307 ext. 1198, or visit www.meetholiday.com.