Holiday Equity Site Enhances Resort Sales

Little has changed in the timeshare industry over the last twenty-five years. While the way timeshares are managed and sold has remained virtually the same, the rest of the business world has been revolutionized by technology and globalization. So says David Skinner, president of Holiday Equity, a division of the Holiday Group, in Seattle. “It’s catch-up time for the timeshare business if we hope to remain relevant,” Skinner said.

Holiday Equity today announced the inaugural edition of “Front to Back & Top To Bottom,” a new Web-based newsletter designed to ready developers, managers, and salespeople to meet the unique challenges that face today’s timeshare resorts. Please visit http://www.resortfronttoback.com/ for more information.
Front to Back will be published monthly, and is available, free of charge, to readers who sign up either after the preview emailing, or at the Web site. It will provide readers with the latest thinking in timeshare management, marketing, and sales skills.
The newsletter is written by David Skinner and Rick Fernandez, Holiday’s Director of Resort Services, who together have over 40 years of timeshare industry experience. “As the Front to Back part of the name implies,” Skinner noted, “we will target every facet of the sales process, from business concepts to customer service.”

Front to Back & Top to Bottom continues Holiday’s ongoing efforts to strengthen its alliance with its more than 200 timeshare resort partners and their management and sales teams. “We believe in the value of the vacation product, and in the values of our customers,” said Skinner. “We are  always working to make for a better fit between the two.”
“We have  received repeated requests from resorts for information and assistance with their sales strategies,” said Fernandez. “With our timeshare experience and insight into the sales process, we can provide them with easily understood information and training tools to give them that extra edge of performance against their competitors, which will be to their advantage.”

Topics covered in upcoming issues of Front to Back will include sales psychology, meeting customer needs, strategic planning, and how to deal with the complexity of the sales process.
“For the developers, we’ll be looking at the big picture and how to adapt to the changes in the industry that are taking place,” Skinner said. “At the same time, we want to inspire salespeople and managers with motivational material and cutting-edge information that will improve the sales process for both the customer and the resort staff. That’s what the Top to Bottom part of the name means — everybody from the developer to the line staff.”

Skinner emphasized the professional approach of the Front to Back newsletter. “While we may deliver information in a lighthearted fashion at times, the content will appeal to those who are serious about what they do, and want to improve on it.”
Resort Front to Back & Top To Bottom Web site: http://www.resortfronttoback.com/
For more information about Holiday Equity, the Trade-In & Trade-Up(R) company, please contact Holiday’s Director of Resort Services, Rick Fernandez, at 1-800-704-0307 ext. 1198, or visit http://www.meetholiday.com/.