Impact Selected As ARDY Finalists For “Best Film” Once Again

The finalists for the 2008 ARDA Awards were announced at the end of February and Impact, the industry’s most creative and successful producer of Point of Sale, Take Home and Promotional films, was listed as a finalist in the best film category for their recent work with Island One and their Club Navigo product. This is the 20th time one of their productions has been nominated as a finalist in the best film category since 1996 and follows last year’s win for their work with Marriott Asia Pacific.

Impact has gone on to win the best film ARDY 7 times - in addition to their success in other design categories - statistics that clearly place them at the very pinnacle of the industry.

Simon Parris, head of film, Impact: “The ARDA Awards represent the ultimate achievement in our industry and we are excited at the prospect of competing for the top prize and demonstrating our expertise to the industry once again. It seems that the creativity and flair of our work is not just capturing the hearts of buyers and clients but also the awards judges!”

The production for Island One targets the heart, focusing on the joy of family vacations and the viewer’s desire to have more time with the people they love. The opening shots of beautiful, aspirational places immediately put the audience at peace, whilst asking key questions of their life, questions that are emotive and important to us all. The answers are never truly provided, leaving the audience to seek them for themselves. Instead they are hinted at through the production techniques Impact has become world famous for creating.

In the words of Island One’s Sr. Vice President of Sales, Ken Campbell: “The Better Together video was designed as a point of sale film to deliver a profound emotional impact that would last throughout the entire tour. I can proudly say that they not only accomplished this but in fact the Better Together video exceeded our own expectations.”

For almost 20 years, Impact has been creating memorable, emotive and effective films for the world’s best known vacation providers, increasing their sales success and on-site profitability. Impact clients include: Marriott Vacation Club International, Accor Vacation Club, Sol Melia Vacation Club and Petchey Leisure.

Impact will be exhibiting as part of the Generator Systems booth at the ARDA convention from 6th to 10th April, 2008.