Intrawest names Andy Wirth Executive Vice President of Sales & Marketing and Chief Marketing Officer

Seasoned Industry Veteran to Lead Marketing Organization as Company
 

Executes on Growth Strategy Intrawest ULC (”Intrawest”) today announced the appointment of Andy Wirth to the position of Executive Vice President of Sales & Marketing and Chief Marketing Officer. 

In this position, Wirth will be responsible for all aspects of Intrawest’s global sales and marketing and he will play an important role in developing and communicating the company’s vision and strategy, driving market share and establishing the individual brand identities of the company’s network of experiential destination resorts. Wirth will report directly to Alex Wasilov, president and chief operating officer at Intrawest.

 

Wirth joined Intrawest as a result of the acquisition of Steamboat Ski & Resort Corporation that was completed in March 2007. He brings more than 20 years of sales and marketing experience to Intrawest and he will be based in Steamboat Springs, Colorado where he serves as Vice President of Sales & Marketing for Steamboat Ski & Resort Corporation. In addition to his new company-wide responsibilities, Wirth will continue to oversee the sales and marketing operations at Steamboat, including all resort and Steamboat Grand Resort Hotel marketing, domestic and international sales, branding, advertising, direct marketing, public relations, web marketing, capital planning, Steamboat Central Reservations(R), special events and strategic business partnerships. His dedication to the position will ensure that Steamboat remains one of the most well-known and successful resort brands in the travel industry.
 

“Andy is a proven industry veteran with a track record of setting business strategy and building the brand value and customer programs that have defined Steamboat’s iconic brand. We are extremely pleased to add an executive of Andy’s calibre to the Senior Leadership Team at Intrawest,” said Alex Wasilov, president and chief operating officer at Intrawest. “We look forward to Andy’s dynamic leadership as he helps Intrawest deliver on our vision to be the world leader in development and management of experiential destination resorts. Andy will have the responsibility to lead the process of translating this vision into a business reality.”
 

An enthusiastic leader and accomplished community representative, Wirth is active in all facets of local and regional governmental affairs in Colorado. He spearheaded the effort to create the Steamboat Local Marketing District, which instituted an accommodation tax to fund airline guarantees. His involvement in the Yampa Valley Airport Commission helped to secure funding for nearly $20 million in major improvements to the Yampa Valley Regional Airport, and over the past five years, his work amounted to a 34 percent growth in air seats for the Steamboat flight program, now offering non-stop flights from a record 10 major U.S. cities. Wirth is eager to get involved in the local communities throughout Intrawest’s network of resorts.
 

“Intrawest is the undisputed leader in destination resort marketplace and I am thrilled to work with one of the most talented resort teams in the industry in continuing to showcase the extraordinary resorts within the Intrawest portfolio,” Wirth said. “I plan to take advantage of the incredible opportunities available to these world-class resorts by implementing dynamic strategies focusing on each resort’s strengths.”
 

Wirth earned a Bachelor of Science degree from Colorado State University and attended Edinburgh University in Scotland. He currently serves as President of the Steamboat Springs Winter Sports Club Board of Directors.
 

About Intrawest ULC
 

Intrawest is a world leader in experiential destination resorts. The company has interests in eleven resorts at North America’s most popular mountain destinations including Whistler Blackcomb, a host venue for the 2010 Winter Olympic and Paralympic Games. The Intrawest network also includes Canadian Mountain Holidays, the largest heli-skiing operation in the world, Sandestin Golf and Beach Resort in Florida and Club Intrawest -
a private resort club with nine locations throughout North America. In addition, Intrawest develops real estate at its resorts and at other locations across North America and in Europe. Intrawest is headquartered in Vancouver, British Columbia. For more information, visit http://www.intrawest.com
 

CONTACT: Ian Galbraith, director, corporate communications and media relations at (604) 643-1586 or at igalbraith@intrawest.com ; Or Michael Lane, public relations director at Steamboat at (970) 871-5474 or at mlane@steamboat.com