Merlin Software Appoints New Director Of Business Development To Unveil Its TRUST Virtual Software Designed Exclusively For The Shared Ownership Industry

Leading industry software provider Merlin has announced today the appointment of Mike Ashton as Director of Business Development. With a strong background in direct sales, Mike’s first task will be to focus on the successful promotion of Merlin TRUST throughout Europe.
              
Mike Ashton has been involved in the industry for over ten years working with major developers including LSI/Sunterra and Airtours. For the past eight years he has headed up the sales division of TSS Marketing, an independent sales and marketing services business. “TSS was one of the first to sign up for Merlin and much of our success comes from its use. I know how Merlin can benefit today’s businesses and am looking forward to sharing this with others in the industry” Mike Ashton said, adding “TRUST is very exciting technology especially for pro-active resorts and I’m delighted to be involved”.

TRUST (Trading Resorts Using Sharing Technology) is a new Merlin initiative that allows developers and resort managers (of all types of shared ownership products) to build their resorts in a virtual environment on line. Then, using the latest internet technology resorts can share information with others to expand their business opportunities.

Such “information sharing” could be simply telling each other what their resorts consist of. However, the technology comes to the fore with resorts wishing to swap inventory amongst each other or working with independent third parties to rent out inventory, generate sales leads and undertake re-sales.

“It is a great opportunity for resorts to provide increased benefits for their owners at a lower cost and increase their profits” Mike Pnematicatos, Managing Director of Merlin said, “And joining Merlin TRUST has no cost implications and is very simple to set up”.

He added “We live in the information age, where everyone is online and connected. Merlin TRUST enables resorts to tap into this technology with no financial investment and reap the benefits”.

About Merlin
Merlin Software has been developed by Mike Pnematicatos who has over 25 years experience in the timeshare industry including property development, sales, marketing and resort management.

Using the latest web technology, Merlin provides a range of services and software solutions for the Vacation Ownership Industry. These include Merlin Software for Vacation Ownership for the complete management of Timeshare, Fractionals and Vacation Clubs; Merlin World for providing Timeshare Exchanges for Owners by the resorts themselves; and Merlin One2One for managing Cross Utilisation Agreements with other resorts.