New Management at Anfi Gran Canaria – John MacDonald, Christian Kuth and Célia Fonseca

New Management Team At Anfi Group - Christian Kuth, Sales Director, Célia Fonseca, Marketing Director and John McDonald, Sales & Marketing DirectorThe Anfi Group in Gran Canaria, one of Europe’s leading Vacation Membership Resorts, has recently appointed John MacDonald as the Sales and Marketing Director. Completing the team will be Christian Kuth in the role of Sales Director and Célia Fonseca as Marketing Director. The new venture sees John and Christian’s careers coming full circle, since they were key players during the company’s foundation back in 1992.

John returns to Anfi with a wealth of experience behind him, having been in the industry for over 20 years. His illustrious career began at the Miraflores Resort in the Costa del Sol, before he moved onto Tenerife and Lanzarote where he worked for Wimpy Leisure. After over four years with Wimpy, John undertook the challenging position at the then fledgling company, Anfi del Mar. He then moved on to front many prestigious Vacation Membership resorts worldwide, including Hilton in Portugal and Sunterra in the Caribbean and Florida.

“Anfi is a magnificent resort and to return after 11 years is a fantastic opportunity, I am looking forward to implementing new techniques and programmes alongside the already successful marketing strategies.”

On a personal level, Gran Canaria is the place where two of John’s children were born, so the island has a deep-rooted place in his life. “Anfi is in my heart, and I have thought of returning, although up till now the time hasn’t been right. Now is the right time for me and I feel as if I am completing the cycle. To return and see so many familiar faces and to see that Anfi is just as amazing as ever has been marvellous”.

Under John’s direction, the company has undergone internal restructuring, John wanted his team to comprise of people that had endless drive, who shared his vision for Anfi’s future and would strive to reach those goals as passionately as himself.

Christian Kuth accepted the position of Sales Director, a move that returned him to his career roots, since Christian was responsible for heading the Sales Division at Anfi del Mar from 1992 until 1997. At that time, Christian attained the prestigious R.C.I. award for “Sales Achievement in Europe”. He then proceeded to further his career at Airtours Beach Club in Gran Canaria and Sunterra in the Caribbean. In 2003, Christian returned to Gran Canaria where he became owner and director of Club Vista Puerto – a boutique resort located in the south of the island.

Christian Kuth is a dynamic character. He exudes confidence and optimism and is totally self-assured regarding his return to Anfi. “John and I started the Sales Division at Anfi in 1992. We are a great combination, and I am very happy to be working alongside him again in a resort that holds many positive memories for me.”

In his new role, Christian will also be responsible for launching the Anfi Tauro entrance product. “From mid July I will be recruiting up to 100 new sales staff to work at Anfi Tauro, where we will be selling a unique product of exceptional quality and I am looking forward to hearing from any interested parties”

Working alongside John and Christian is Célia Fonseca, who undertook the critical new role of Marketing Director. Célia began her career in her native Portugal where she was a Postgraduate in Market Research and Marketing Management independently. In 1999, she entered the luxury resort industry at Pine Cliffs/Sheraton Algarve Resort in Portugal. In 2006, Célia went on to work alongside John MacDonald at Hilton, Vilamoura, in the role of ‘Marketing Manager’.

Célia has over 9 years experience in branded mixed – use five star resorts (Real Estate Vacation Ownership & 5–star Hotels), which has provided her with great foresight and experience within the 5-star environment. “Hopefully people can benefit from my experience in branded resorts, which can add value to Anfi’s already successful marketing strategies, and in turn produce more profitable lead generation programmes and consequently generate more sales . I am absolutely committed to continuing the dream.”

On working with John and Christian, Célia comments, “I had heard fantastic reports about Anfi so it’s a major pleasure to be part of John’s team here. Christian is extremely competent and professional, and I am also looking forward to working alongside him, bringing efficient marketing concepts to fruition.”

It is clear that Christian and Celia share common attributes; commitment, ambition, experience and intense drive – these are the qualities that will enable them to reach their collective goals in the near future. Celia and Christian want to make a difference and John is positive they will succeed.

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