OTE Road Show Inspires UK Timeshare & Fractional Market

On Thursday 22nd May, the Organisation for Timeshare in Europe held their road show event in Edinburgh. The road show is held in different locations each year and concentrates on the timeshare market in the host location ahead of their annual European Timeshare Business Forum (13-15 October 2008, Madrid visit www.ote-info.com for more information) which covers the varied markets across Europe.

Around 95 delegates attended the eagerly anticipated event which was opened by Jim Mather MSP, Minister for Enterprise, Energy & Tourism in Scotland and included amongst many others, guest speakers from hosts Scottish Development International and OTE UK Chairman, Frank Chapman who was also responsible for the first ever timeshare resort in the United Kingdom, Loch Rannoch, Scotland.

There were interesting and informative sessions about the evolution of timeshare, looking at fractional projects, mixed use resorts and added flexibility. There were also sessions on innovations in direct marketing; mixing print and digital media for enhanced lead generation and also innovations in resort design and the challenges developers often face.

Delegates were also treated to an inspiring look at the future of Scotland with a little over 20 new projects planned around the country, including golf, marina and loch resorts, capitalising on some of the best of what Scotland has to offer tourists.

Jon Baker, GE Money gave a run down of the latest industry statistics with special reference to Europe, UK and Scotland individually (more on this will feature in Perspective Magazine –June Edition), plus Peter van der Mark and Paul Gardner Bougaard gave updates of OTE’s work within European legislation and the main areas of focus for the coming year.

Just before the conference concluded, the delegates were given an opportunity to quiz a panel of OTE team members about anything they wished; which included issues on resales, comparisons and relationships between timeshare and fractional products (covered earlier in the day by Leslie McCann, Seasons Holidays).

A full review of the event will be included in Perspective Magazine in June.
Just visit www.theperspectivemagazine.com to subscribe free online.

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