Outrigger Serenity Terraces Resort, Phuket To Open In Early 2009

Shortly after announcing its first foray into Asia’s premier tourist destination of Phuket, Thailand, Outrigger Enterprises Group today announced that it will open an absolute beachfront condominium resort in Phuket in early 2009.

The new resort, to be called “Outrigger Serenity Terraces Resort, Phuket”, will be the first Outrigger property to open in the area. The 78 unit, luxury hotel condominium resort is being built at Rawai Beach along the south coast of Phuket, just south of the town of Phuket, and nearby to the Evason Phuket Resort and the planned Four Seasons Resort. Serenity Development Group, a global company specializing in residential resort developments in North America, Europe, Asia, the Middle East and Africa, is the developer of the project.

The five-star, beachfront resort is scheduled to open early 2009 and will consist of 78 luxury one and two bedroom apartments, most with spectacular ocean and island views, several exclusive penthouses each with a roof top terrace, sun deck and some with their own roof top lap pool. Also featured are beachfront duplexes and lofts with their own private swimming pools. Formula 1 Grand Prix World Champion Kimi Räikkönen will be a regular at the resort as he has purchased one of the beachfront units.

Each of the spacious apartments will be impeccably finished with the highest quality materials, including premium granite countertops and stainless steel appliances. The long list of resort amenities will include a large beachfront clubhouse with an infinity pool, a fully equipped sports gym, holistic spa services and a signature restaurant and bar that touches the beachfront. In addition, a unique feature of Outrigger Serenity Terraces Resort, Phuket will be a long list of Serenity Toys, including a fully-equipped speed boat, two Hobie Cat catamarans, and four kayaks. For additional information on Serenity Terraces, log on to www.serenity-terraces.com.

“Outrigger Serenity Terraces Resort is an outstanding property with a superb beachfront location that also allows easy access to the stunning islands off the coast of Phuket,” said David Carey, president and CEO of Outrigger Enterprises Group. “We’re excited to be a part of this beautiful luxury development on the much sought after island of Phuket and look forward to working with the Serenity Development Group to provide our guests the highest level of accommodations and services.”

“Keeping in line with the other luxury developments in the area, Serenity Terraces will be an exclusive enclave offering the very best in service and accommodations for the world traveler,” said Elad Kushnir, development director of Serenity Development Group. “Outrigger Enterprises Group has a long history of trusted property management and quality hospitality and we’re delighted to have brought them on board at Serenity Terraces.”

Phuket is one of Asia’s most popular resort destinations with easy international access, strong infrastructure and legendary natural beauty. Set in the Andaman Sea off the southwestern coast of Thailand, Phuket is connected to the mainland by a causeway allowing easy road access. The largest of Thailand’s islands, Phuket offers
idyllic beaches, exclusive resorts, world class shopping, an expansive array of dining, exciting eco-adventure tours, golf at world-standard championship courses and unsurpassed diving in the Andaman Sea.

Outrigger Serenity Terraces Resort, Phuket is located at Rawai Beach, a picturesque area of the island that is just ten minutes from Phuket Town and an easy 45 minute drive from Phuket International Airport.

Once a small fishing village, Rawai today is a sought after destination with upscale developments offering an array of dining, entertainment and recreational services and facilities, including yachting, diving and unparalleled beach life.

“With two projects now underway in Thailand and another two moving forward in Bali, Outrigger is quickly building a presence in Asia,” said Outrigger’s David Carey. “We are looking right now at potential hotel projects in Koh Samui, Pattaya, Krabi and Hua Hin in Thailand, Hainan Island in China, Okinawa and Vietnam and also have a number of other destinations targeted for future consideration. This is an exciting
time for Outrigger as we continue to grow throughout the Asia-Pacific region.”


About Outrigger Enterprises Group
Outrigger Enterprises Group is one of the largest and fastest growing privately-held leisure lodging and hospitality companies in the Asia Pacific and Oceania regions and continues to expand its presence throughout the area.

A family-owned company with more than 60 years of hospitality experience, Outrigger runs a highly-successful, multi-branded line of hotels, condominiums and vacation resort properties, including Outrigger® Hotels & Resorts, OHANA® Hotels & Resorts, Outrigger Condominium Collection®, Embassy Suites®, Best Western® and Wyndham Vacation Ownership®. Currently, Outrigger operates and/or has under development 47 properties with close to 12,000 rooms located in Hawaii, Australia, Guam, Fiji, Palau, Bali and Phuket, Thailand.

Outrigger Enterprises Group also operates and develops hotel properties and hospitality-related retail and real estate opportunities for partners in Hawaii, the Pacific, the mainland USA and Asia. For on-line information, log on at
www.outriggerenterprisesgroup.com and www.outrigger.com.

*Embassy Suites is a registered trade mark of Hilton Hotels Corporation.