Pacific Monarch Resorts Names New Executives - Andy Gennuso Takes Sales and Marketing Helm Shawn Howie to be Chief Financial Officer

Laguna Hills, California (October 12, 2006) –  Pacific Monarch Resorts, developer, sales, marketing and management company for its family of vacation ownership resorts has added two new executives to its senior management staff.  Andrew Gennuso, RRP has been named COO-Marketing/Sales and Shawn Howie, has been named Chief Financial Officer.

Andrew Gennuso, with 30 years of successful timeshare sales and marketing experience with such notable brands as Holiday Clubs International and Hilton Grand Vacation Clubs, was  most recently Senior Vice President of Sunterra Corporation and President of Resort Marketing International (a subsidiary of Sunterra) (Las Vegas, Nevada). At Pacific Monarch Resorts, Gennuso will be responsible for the day to day direction of the company’s sales and marketing efforts as well as the strategic direction of the companies’ long term goals of expansion and marketing evolution.
 
 

Shawn Howie, who holds an MBA from Harvard University, has a notable background in financial management with such companies as Ernst & Young, Irvine Apartment Communities (an Irvine Company affiliate), Movielink and KB Home.  As CFO of Pacific Monarch Resorts he will be responsible for all financial oversight of the company, including financial sourcing.

“Since our inception more than a quarter century ago, Pacific Monarch has continued steady and solid growth. We are committed to take the company to another level through a dedicated focus on developing a business model that will ensure sustainable growth for years to come. The recent additions of Andy and Shawn will further strengthen the senior management team, which will place PMR in a position to take advantage of strategic opportunities and maintain our position as a timeshare industry pace setter,” said Mark Post, President and Chief Executive Officer.

“Our goal is to begin a redefinition of our business model to focus on higher quality client generation and at the same time shift the paradigm to more of an on-site experiential sales process. Over the years our off-site sales offices have been very successful and our anticipation is that we will continue to expand those distribution channels and view them as entry points for our market penetration strategy,” said Gennuso.

Post adds, “With the addition of our Cabo Azul property in Los Cabos we are in a unique position to offer exciting destinations for Monarch Grand Vacations members as well as potential clients. Combined with our other resorts in Las Vegas, Palm Springs, Brianhead Utah, Dana Point and North San Diego, California, Monarch Grand Vacations will deliver the best of all worlds in the Southwest.”

Pacific Monarch Resorts employs over 100 vacation ownership team members in its corporate offices and more than 1000 people in various sites ranging from Las Vegas to Los Cabos. 

With more than 87,000 vacation owners, Pacific Monarch Resorts, which operates Monarch Grand Vacations, is one of the largest independent vacation ownership companies.  Monarch Grand Vacations resort locations include Las Vegas, Nevada; Dana Point, California; Palm Springs, California; North San Diego County, California; Brian Head, Utah, South Lake Tahoe, California and Los Cabos, Mexico (opening 2007).

For more information on Pacific Monarch Resorts’ Monarch Grand Vacations Program, visit www.monarchgrandvacations.com