“High-Action Adventures™” to include ziplining, rock climbing, a rope course and more at Orlando timeshare resort
Orlando, Florida – March 20, 2014 – (INTUITION by Perspective Group) – Extreme Engineering has created an exciting new pirate-themed amenity for Summer Bay Resorts. The adrenalin-inducing High-Action Adventures™ product will incorporate zip lining, rock climbing air jumping and a rope course element to provide endless fun for both children and adults.
“Summer Bay Resorts has partnered with Extreme Engineering as they can provide a turnkey product – from the initial concept and theming of the Adventure Park to the installation and on-going servicing of each interactive adventure feature, they do it all,” says Santiago Creus, director of business development, Summer Bay Resorts. “We look forward to the opening of this new resort attraction with great anticipation as it will provide another opportunity to bring families together to enjoy a shared experience while vacationing at our Summer Bay Orlando Resort.”
The aim of the High-Action Adventures™ product is to provide a themed, attraction-based amenity that provides countless hours of fun for current guests – and attracts new guests to the resort. “The goal is to attract millennial buyers and also provide an additional revenue stream to the facility,” notes Philip Wilson, Extreme Engineering’s vice president of marketing. “We are pleased to partner with Summer Bay Resorts to offer this enhancement to their popular Orlando location.”
Slated to open prior to this year’s summer season, the very popular “High-Action Adventures™” product is the perfect solution to resolve the pressing issue in the timeshare market – which is to attract youthful buyers. In fact, this concept is captured in the company’s slogan “Making Time Shares Grow Young With Fun.™”
Extreme Engineering uses co-creation as part of the process to allow both the resort client and Extreme Engineering’s expert team to create the perfect, themed adventure area for that particular resort. “Through our dynamic products we have been able to resolve multiple, current challenges such as selling to millennials,” Wilson adds. “Not only are we providing memorable experiences on-site at the resort, but we’re also enhancing the timeshare sales process by providing the opportunity for developers to upsell their clients through attraction-based amenities.”
The Summer Bay Orlando Resort installation comprises several award-winning elements to achieve these goals. The Fly Wire™ Zipline is the recent winner of “Best Major Theme Park Ride” at IAAPA, making this Extreme Engineering’s 8th consecutive industry award. What’s more, Extreme Engineering has been chosen as an American Resort Development Association (ARDA) finalist for the Best Resort Amenities award from among 400 nominations.
Combining safety and quality, Extreme Engineering is the world’s largest supplier in patented ziplines, climbing walls and adventure products for the amusement and resort industries.
About Extreme Engineering
With over 19 years in experience and 5,000 customers worldwide, Extreme Engineering has provided extreme thrills to customers such as Disney, Six Flags, NASA, US Military, Westgate, Marriott and many more. As the original creators of the mobile climbing walls and Auto-belay™ systems, Extreme Engineering has been globally recognized as the primary supplier in ziplines, mobile and stationary climbing walls and extreme, interactive fun. Extreme Engineering is the first company in amusement history to achieve the amazing honor of “Best New Product” 5 years in a row and 8 consecutive industry awards. For more information on Extreme Engineering, please visit www.extremeengineering.com, or email Philip Wilson at firstname.lastname@example.org.