Orlando, Florida – May 9, 2013 – (INTUITION by Perspective Interactive) – Classic Holidays has confirmed a renewal of its contract with Perspective Group, the timeshare industry’s leading PR and Multimedia Company, to continue their INTUITION brand marketing service.
Since 2012, Classic Holidays, Australia’s leading management company, has been using Perspective Group’s INTUITION service and has seen an online brand visibility increase of more than 800% through the use of effective PR and viral social marketing campaigns that create awareness of the products and services that they offer to holidaymakers.
“We have been delighted with the increased PR activity and brand awareness that has been created through our relationship with INTUITION” said Ramy Filo, CEO, Classic Holidays. “It is particularly enjoyable to work with enthusiastic and professional people, and the results we have experienced show this”.
Helping families enjoy affordable holidays since 1978, Classic Holidays has grown from its small beginnings into Australasia’s largest privately owned Resort and Club Management Company with nearly 50,000 club members in Australia and New Zealand. Their Classic Escapes brand offers access to top-notch resorts and accommodation facilities in some of the most beautiful and sought-after areas in the world while providing lifelong affordability and exclusive benefits.
The INTUITION service uniquely combines press release writing and distribution with extended social media marketing, print and online editorials, print advertising, social media monitoring and brand reputation management.
“We really enjoy working with Classic Holidays and promoting their products and services. We research and learn so much about our clients when running an INTUITION campaign, and their commitment to customer service is outstanding. We are looking forward to continuing a long relationship with them.” Says Paul Mattimoe, President & CEO, Perspective Group.
The INTUITION service concentrates primarily on creating credible, high quality and engaging content for its clients. By placing content in relevant places it creates brand reputation and overall awareness of a company and its products and services. High demand features such as Social Media Monitoring, tracking, reporting, expert analysis and Brand Reputation Management are all inclusive features of the INTUITION service. In addition to mainstream online marketing, an exclusive benefit to the social marketing mix is Perspective Group’s ownership and leverage of the Perspective Magazine brand, it’s print publications, online news sites, social media accounts and highly targeted email database in combination with the public relations experience and extensive industry specific reach make INTUITION a must have for any B2B or B2C company operating within the timeshare industry.
For more information on INTUITION visit http://www.intuitionbyperspective.com
About Classic Holidays
Established in 1978 with Head Office operations based on the Gold Coast, Classic Holidays is Australia’s largest privately owned timeshare Resort Management Company, representing almost 50,000 member families and responsible for over 650 employees. Built on strong founding principles of honesty, respect and commitment, Classic has a reputation for excellence, providing their resorts with a comprehensive range of support services. For more information about Classic Holidays, please visit http://www.classicholidays.com.au/. Every day, Classic Holidays welcomes new members to their innovative holiday program, Classic Escapes. To find out more, visit http://www.classicescapes.com.au.
Operated by Perspective Group, the leading global, independent PR & Multimedia Company for the timeshare industry, INTUTION provides a compelling combination of traditional PR, print advertising, online marketing and social engagement tools that assist companies with overall brand visibility, online credibility, customer communication and in-depth strategic marketing analysis. For more information visit http://www.intuitionbyperspective.com