Orlando, Florida – November 17, 2014 – (INTUITION by Perspective Group) – Concierge Realty, a comprehensive timeshare resale and rental services company, has selected Perspective Group, the leading independent PR & Media Company globally for the vacation ownership industry, to assist with brand marketing strategies through use of its INTUITION Brand Marketing service.
The Orlando-based real estate company specializes in Marriott Vacation Club, Starwood Vacation Ownership, Hilton Grand Vacations, Hyatt Vacation Club and Disney Vacation Club timeshare resales. In addition to a resales division, Concierge Realty has also developed a program to assist resorts in turning delinquent member-owned accommodation into lucrative rentals to mitigate the negative effects of unpaid maintenance fees through vacation rentals. Newer properties with currently unsold inventory can also benefit from receiving quality prospective new members to their resorts through the popular vacation rentals program.
The INTUITION Brand Marketing service will initially focus on monitoring online mentions of Concierge Realty and increasing brand visibility through a series of educational press releases that will cover details about the company and senior executives, products, services and consumer-facing information pertaining the timeshare resale and rental markets. An online advertising strategy will also be constructed to help further increase the already thousands of customers and network of travel agencies who regularly use Concierge Realty for their vacation accommodation needs.
“We are excited to partner with Intuition. Concierge Realty is looking to expand globally and believe that the exposure Intuition provides will be invaluable,” says Michelle Donato, Owner & Licensed Real Estate Broker, Concierge Realty.
Perspective Group’s brand marketing division offers a powerful collection of services that are available on an a la carte basis, enabling the service to fit any client scenario, from working with existing teams within an organization to fulfill just specific areas of expertise, through to comprehensive strategies that involve many different services that usually are not available from a single company.
Services offered currently include, but are not limited to; Fully customizable social media monitoring, online reputation management, competitive analysis, keyword tracking, PR and content syndication, customer communication services, guest feedback, social media marketing, ad campaign management, and online lead generation. Perspective Group also recently became a TripAdvisor Official Partner, enabling them to provide extensive review collection support and data where applicable.
“Concierge Realty provide a valuable service for both consumers and developers of vacation ownership resorts, and we are excited to be a part of their overall marketing strategy,” says Paul Mattimoe, President & CEO, Perspective Group.
INTUITION currently tracks and analyzes more than 800,000 online mentions per month for its client portfolio, creates and syndicates more than 350 press releases per year, is responsible for thousands of dollars in online ad spend per week and generates hundreds of thousands of fresh content pages on search engines every month. Clients include resort developers, exchange companies, marketing companies, design companies, software companies, management companies, associations, travel clubs, rental companies and more.
For more information about Concierge Realty, please visit http://www.conciergerealty.com
For more details on services provided by INTUITION Brand Marketing visit http://www.intuitionbyperspective.com
About Concierge Realty
Founded by Michelle Donato and Sabine Filoni in 2012, Concierge Realty offers comprehensive timeshare resale and rental services to a wide variety of consumers and industry clients and is affiliated and accredited by the National Timeshare Owners Association (NTOA), Cooperative Association of Resort Exchangers (C.A.R.E.), the American Resort Development Association (ARDA), the International Air Transport Association (IATA) and the Better Business Bureau (BBB).
About Perspective Group
Perspective Group has been a pioneer of the modern vacation ownership industry since its formation in 2003, from the creation of the largest independent trade publication globally, to the now highly revered annual Global Networking Expo (GNEX Conference) that attracts more than 200 senior level executives from over 110 companies worldwide. The company infuses 20 years of vacation ownership sales and marketing experience into all of its products and services and is consistently investing in the development of new and innovative brand marketing strategies for its clients. In 2013 it unveiled INTUITION – a diverse collection of Brand Marketing, PR & Advertising based programs, that includes social media monitoring, online reputation management, competitive analysis, customer engagement programs. Most recently Perspective Group became the only TripAdvisor Official Partner currently serving the vacation ownership industry, providing its INTUITION clients with a series of valuable review collection tools.
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