SilverBirch & Intrawest Extend Mobile Marketing Partnership

Intrawest to utilize Jambo Mobile’s Ignition(TM) technology for mobile marketing for third consecutive year
 

Jambo Mobile Solutions Inc., a subsidiary of SilverBirch Inc. (TSX VENTURE:SVB) announced today the successful extension of their existing partnership with Intrawest - Blue Mountain. The partnership will see Intrawest licensing Jambo Mobile’s IgnitionTM technology for another 12-month period. Jambo’s proprietary Ignition technology allows clients to manage, measure and deploy mobile marketing campaigns through a secure online interface as well as profile consumers and deploy mobile coupons and special offers.
  

“The marketing team at Blue Mountain has done a great job in successfully integrating our Ignition software into their ongoing marketing activities. We’re really pleased with the results to date and we’re excited to continue our relationship into the third consecutive year,” said Derek Colfer, Jambo’s VP Mobile Strategy.

 

“Blue Mountain has a history of product and service innovation and the Jambo Mobile Ignition platform is an integral part of our plans to connect with our guests in a relevant and welcome manner. We will continue to grow this promising new channel and look forward to a bright future within the SMS text messaging space” said Paul Pinchbeck, Director, Marketing, for Blue Mountain Resorts Limited.

 

The partnership extension will allow Intrawest to utilize Jambo Mobile’s Ignition software throughout the summer of 2007 and extends into the 2007 and 2008 winter ski-season.

 

About Intrawest®

 

Intrawest is a world leader in experiential destination resorts. The company has interests in eleven resorts at North America’s most popular mountain destinations including Whistler Blackcomb, a host venue for the 2010 Winter Olympic and Paralympic Games. The Intrawest network also includes Canadian Mountain Holidays, the largest heli-skiing operation in the world, Sandestin Golf and Beach Resort in Florida, and Club Intrawest-a private resort club with nine locations throughout North America. In addition, Intrawest develops real estate at its resorts and at other locations across North America and in Europe. Intrawest is headquartered in Vancouver, British Columbia. For more information, visit www.intrawest.com

About SilverBirch Inc.

 

Toronto-based SilverBirch Inc. is a fully integrated developer, publisher and distributor of high quality interactive media content and, through its SilverBirch Studios division, is a multi-platform video game developer. The company also provides mobile marketing and direct-to-consumer mobile content through its SilverBirch Mobile division. SilverBirch plans to launch an English-language MMORPG game (massive multiplayer online role-playing game) called Metin 2 (see www.metin2.us) this summer. For more information, please visit www.silverbirchstudios.com  and www.silverbirchmobile.com

 

Forward-Looking Statements - Certain information set forth in this news release, including management’s assessment of future plans, contain forward-looking statements that involve substantial known and unknown risks and uncertainties. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond management’s control, including the impact of general economic conditions, industry conditions, and currency fluctuations. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements.

 

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For more information, please contact

SilverBirch Inc.
Derek van der Plaat
Chief Executive Officer
(416) 621-6711 Ext 34
Email: derek@silverbirchinc.com