The Luxury Collection Hotels & Resorts Sets Out To Energize The Dallas Skyline With The Debut Of The Joule, A Luxury Collection Hotel

The Adam D. Tihany-Designed Hotel is Unveiled, Offering Guests Exceptional Experiences in Downtown Dallas; The Joule is Texas’ First Luxury Collection Hotel

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced the opening of The Joule, A Luxury Collection Hotel in downtown Dallas. The Luxury Collection Hotels & Resorts, a glittering ensemble of more than 65 of the world’s finest hotels and resorts in more than 25 countries. The Joule, a Luxury Collection Hotel, offers the city’s revitalized historic center a power surge of the most welcome kind. Rising 20 stories above street level, the hotel artfully combines a 1920’s Neo-Gothic structure with a sleek, new 10-story tower, topped by a spectacular, cantilevered rooftop pool and bar area. Development by Juno Development, The Joule will play a key role in the city’s downtown renaissance, offering sophisticated travelers world-class dining options, including Charlie Palmer at The Joule, and exhilarating, contemporary surroundings designed by Adam D. Tihany. The Luxury Collection Hotels & Resorts is a selection of award-winning hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories.

The meticulous restoration of the original facade is complemented by The Joule’s interior, which has been transformed into a stunning design tour-de-force under the direction of world-renowned designer Adam D. Tihany. Tihany’s striking design begins with the lobby’s centerpiece - an enormous moveable art installation that represents another iconic tribute to energy. The lobby and other common areas will also display pieces of art procured worldwide and contributed by Tim Headington, owner of the hotel. Guest rooms feature compelling configurations, including duplex suites and a penthouse, are all invitingly sleek, with high-end finishes, inventive decor and original furniture designs that maximize the use of space.

From the first glimpse of the rooftop pool - partially suspended beyond the building’s edge - it’s clear that The Joule represents a new era in hospitality in Dallas. The dramatic pool area extends beyond the building’s perimeter, over the streets of Dallas, and features a clear, Plexiglas back wall that affords guests magnificent downtown views. Other features of the hotel include a 1,500 square foot deluxe gym, in-room spa services, library and more than 2,300 square feet meeting space.

The hotel features world-renowned chef and restaurateur Charlie Palmer’s new signature restaurant - Charlie Palmer at The Joule. Palmer’s distinctively American menu allows guests to customize their selections featuring the freshest and most innovative ingredients. Charlie Palmer at The Joule also features Next Vintage, a retail wine store housed in a towering stainless steel and glass structure.

The restaurant design, also the work of Adam D. Tihany, is glittering and sophisticated, while tastefully maintaining the hotel’s central energy theme. The ceiling of the room creates a sense of motion with several large, stainless steel turbines slowly spinning. The energy of wind is further expressed in the artwork, designed by Bram Tihany. Following the opening of the hotel, Palmer’s kitchen will provide catering services for meetings and social events at The Joule. His cuisine will also be available via a light-fare menu at the rooftop pool bar, which will feature comfortable seating and lounging areas, as well as in the hotel’s trendsetting underground bar area.

“Our goal is to create a unique hotel that is a genuine expression of Dallas - its welcoming hospitality, its spirit and its style,” said Tim Headington, Principal and CEO, Headington Resources, Inc. “I was born in Dallas and have known a once vibrant downtown, so I’m particularly pleased that The Joule will join with the extraordinary projects in the Arts District and along Main Street in reinvigorating the area. We’ve enlisted the very best in their fields to ensure that The Joule will offer style and substance, in the form of superb service and striking design and amenities.”

Conveniently located at 1530 Main Street, The Joule neighbors the flagship Neiman Marcus building and Dallas’ central business district. Nearby attractions include Victory Park and the Dallas Museum of Art, as well as the shopping, dining and entertainment options in the West End Historic District and the West Village.


About The Luxury Collection(R) Hotels & Resorts
The Luxury Collection Hotels & Resorts is a selection of hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world’s most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination’s indigenous charms and treasures. Magnificent decor, spectacular settings, impeccable service and the latest modern conveniences combine to provide a uniquely enriching experience. Today, The Luxury Collection is a glittering ensemble of more than 69 of the world’s finest hotels and resorts in more than 26 countries in bustling cities and spectacular destinations around the world. The Luxury Collection includes award-winning hotels that continuously exceed guest expectations by offering unparalleled service, style and class in some of the most desired destinations in the world. In Most recently, Mystique, a Luxury Collection Resort, was honored with the 2008 Travel + Leisure Design Award for Best Small Resort in the world. All of these hotels, many of them centuries old, are internationally recognized as being among the world’s finest. For more information, please visit www.luxurycollection.com.

Hilton HHonors® Announces Alliance with SAS EuroBonus

HHonors Members Can Now Double Dip® To Earn HHonors Points and SAS EuroBonus Points During the Same Stay

Hilton HHonors, the only hotel reward program to offer Points & Miles and No Blackout Dates at more than 3,000 hotels, has announced a new marketing alliance with the Nordic region’s largest airline, SAS Scandinavian Airlines. The collaboration allows HHonors members to Double Dip® and earn HHonors points and SAS EuroBonus points during the same stay at Hilton Family hotels worldwide.

HHonors and SAS Scandinavian Airlines are also supplying a special launch offer, which rewards SAS EuroBonus members with double SAS EuroBonus points when they book online and stay at participating Hilton Family hotels across Denmark, Finland, Iceland and Sweden between June 15 and August 15, 2008. Participating hotels include: Helsinki Vantaa Airport, Helsinki Strand, Helsinki Kalastajatorppa, Stockholm Slussen, Reykjavik Nordica, Copenhagen Airport, Malmo City. For more information about this marketing alliance visit www.hiltonhhonors.com/sas.

Starting June 1, as an ongoing part of this relationship, SAS EuroBonus members can earn 500 EuroBonus points per stay when they Double Dip at Hilton®, Conrad®, Doubletree®, Embassy Suites Hotels®, Hilton Garden Inn®, Hilton Grand Vacations Club® and The Waldorf=Astoria Collection™.

“As the Nordic region’s largest airline, SAS Scandinavian Airlines is a great addition to our list of more than 50 airline marketing partners,” said Adam Burke, senior vice president, customer loyalty, Hilton Hotels Corporation. “Now, HHonors members and SAS EuroBonus members have more opportunities to earn more of the points they want when they stay at Hilton Family hotels.”


About Hilton HHonors
Hilton HHonors® is the only guest rewards program in the world that offers Points & Miles® and No Blackout Dates, giving frequent travelers a fast way to earn the rewards they want most at more than 3,000 Hilton Family hotels worldwide. Enrolled members can Double Dip® to earn HHonors points and airline miles for the same stay, at nearly any rate, at participating Hilton®, Conrad® Hotels & Resorts, Doubletree®, Embassy Suites Hotels®, Hampton®, Hilton Garden Inn®, Hilton Grand Vacations®, Homewood Suites by Hilton® and The Waldorf=Astoria Collection™ hotels around the world.

Due to the tremendous simplicity, flexibility and value offered by HHonors program features, as well as the many attractive promotions that HHonors offers each year, the program has been recognized with numerous travel industry awards.

Membership in HHonors is free. Travelers may enroll online by visiting HiltonHHonors.com. Consumers in the U.S. and Canada can enroll instantly in the program by calling 1-800-HHONORS. Outside the U.S. and Canada, travelers may call the Hilton Reservations and Customer Care office in their area. Travelers also may enroll at any Hilton®, Conrad® Hotels & Resorts, Doubletree®, Embassy Suites Hotels®, Hampton®, Hilton Garden Inn®, Hilton Grand Vacations®, Homewood Suites by Hilton® and The Waldorf=Astoria Collection™ hotels around the world. For further information, visit www.HiltonHHonors.com.

About SAS
The SAS Group is the Nordic region’s largest listed airline and travel group, offering air transportation and airline-related services. Scandinavian Airlines, Spanair and Blue1 are members of Star Alliance™, the world’s largest airline alliance. The Group also includes the airlines Widerøe and airBaltic, as well as the partly owned airline Estonian Air. The SAS Aviation Services business area includes SAS Technical Services, SAS Ground Services and SAS Cargo. SAS EuroBonus, founded in 1992, is the SAS Group’s loyalty program with more than 2.6 million members. In 2007, the SAS Group transported 31.2 million passengers to 152 destinations in 34 countries.

Terms and Conditions
Offer valid per room, per stay at participating Hilton Family hotels for all eligible stays completed between June 15 and August 15 2008 that have been booked online on any Hilton Family website. You must quote your SAS EuroBonus membership number when booking a reservation and present valid SAS EuroBonus membership card upon check-in to be eligible for double miles. Airline miles accrued and awards issued are subject to the terms and conditions of each participating airline’s reward program, as applicable. Hilton HHonors membership, earning of Points & Miles®, and redemption of points are subject to HHonors Terms and Conditions.

Developers Begin To Show Support Of New Owners Perspective Magazine, With Absolute Group Being First Off The Mark

Now five weeks on since the dramatic announcement by Perspective International Ltd that they are to produce a consumer version of their prestigious Perspective Magazine and the support continues to flood in.

“In recent weeks there have been press releases acknowledging the support of a number of key industry players and there are more to come, but this release marks the first Developer to commit to helping make this B2C publication bigger, better, faster and provide existing and potential owners of all timeshare, fractional and shared ownership products and much needed point for independent, credible information about their industry and products” says Paul Mattimoe, President & CEO, Perspective International Ltd. “Absolute Group are a perfect fit for Owners Perspective, which covers all product types within the industry, as they too are involved in multiple products including timeshare, fractional and real estate developments.”


Bryan Lunt, Chairman, Absolute Group says:
“All of us at the Absolute group are pleased to be one of the first Vacation Ownership and Private Residence developers to be working with the all new ‘Owners Perspective’ magazine and e-version; we feel this independent media channel forms an excellent opportunity for both timeshare and fractional owners worldwide keep up to date with what’s happening within the vacation and fractional ownership industry in a format that we all use these days. It will also offer new opportunities for owners who have only ever vacationed in their own ’side of the world’ to see really what opportunities are out there for both exchange and purchasing of additional weeks or shares, as well as being more able to be in touch with companies a long way from their homes, to ask those questions direct and see what their members are saying

Absolute looks forward to promoting this new consumer magazine to our worldwide database, which stretches from New Zealand to USA, Russia through China down to South Africa. We have worked with Perspective International consistently for the past three years both for recruiting and for brand development, and having seen the success they have achieved with Perspective Magazine we are sure their new owners’ publication will be a great service to our members and the industry as a whole.
Once again thanks for the opportunity!”

Owners Perspective will be launched online in July 2008 and will also be available in print from 2009. Online subscriptions are free of charge and are growing in numbers at a rapid pace. Some elements of the online members area are already active, such as timeshare and fractional owner news, with many more features being added over the next few weeks in the lead up to the official launch.

For more information visit www.ownersperspective.com


About Absolute Group
As a modern high growth and forward thinking corporation, the Absolute Group of companies has expanded rapidly since 1998. From the first and second sales centre in the Canary Islands, Tenerife and Marbella, Spain, that where initially targeting the Russian market, a European Head Quarters and Customer Service Centre in Moscow, Russia soon followed. Soon after the Corporation expanded into Asia and started successfully targeting other nationalities including those from Australia and New Zealand, Germany and Switzerland, China, Hong Kong, Singapore and Taiwan, as well as those from America and Canada too. As part of its strategic expansion, the Absolute Group has evolved to create a true and effective global presence in this unique segment of the leisure industry, with further growth planned for the coming years ahead.
For more information visit www.clubabsolute.com and www.myabsolute.com


About Perspective International Ltd
A specialised PR & Media company for the timeshare and shared ownership industry, Perspective International produces a number of publications both in print and online as well as a collection of industry resources that span a wide and diverse network across the globe.
For more information visit www.perspectiveinternational.com