Textron Financial Names Shelley Wilson Senior Vice President Of Marketing
June 1, 2008 by Timeshare News
Textron Financial Corporation, a Textron Inc. (NYSE: TXT) company, names Shelley Wilson to the position of senior vice president of marketing effective June 1, 2008. In this role, Wilson will plan and direct all aspects of the company’s marketing policies, objectives and initiatives, as well as oversee the management of positioning and promotional activities for the company’s products and services. She will also collaborate with divisional marketing and sales managers to develop and implement business plans and strategies. Wilson replaces Adele Suddes, who is joining Textron Inc. as executive director of customer leadership. Wilson will report to President and Chief Operating Officer Jay Carter and serve as a member of Textron Financial’s Executive Committee.

“Shelley is an exceptional leader with broad marketing experience,” said Carter. “As a strong strategic counselor, she also has a keen focus on understanding and anticipating the needs of the customer. These skills are well-suited for continuing to develop the strength of the marketing function throughout Textron Financial and helping us to build upon our strong record of customer satisfaction and loyalty.”

With more than 20 years of marketing experience, Wilson joined Textron Inc. in 2005 as director of customer leadership, where she assisted multiple Textron businesses in marketing strategy projects that included customer segmentation, positioning, and value pricing. Her efforts with Textron Financial specifically have led to a dramatic improvement in the strategic impact of the company’s annual marketing plans. Other projects have resulted in comprehensive competitive analysis tools and initiatives that increased service revenue and customer satisfaction.

Wilson also has extensive experience in the technology industry. Prior to Textron, she held leadership roles with Check Point Software Technologies, Inc., Oblix, Inc., and Symantec Corporation. She is a graduate of the Stanford/AEA Institute for the Management of High Technology Companies.

Wilson has a BA in Communication Studies with an emphasis on public relations and marketing from Virginia Polytechnic Institute and State University. She is a certified Textron Six Sigma Green Belt and has attended Textron’s Executive Leadership Program at the Thunderbird School of Global Management, as well as the company’s Growth Leadership Program at the Ohio State University Fisher College of Business.


About Textron Financial
Textron Financial is a diversified commercial finance company with more than $11 billion in managed receivables. It has core businesses in Aviation Finance, Asset-Based Lending, Distribution Finance, Golf Finance, Resort Finance, and Structured Capital. Textron Financial also provides financing programs for products manufactured by its parent company, Textron Inc. Additional information about the company is available at www.textronfinancial.com.


About Textron
Textron Inc. is a $13.2 billion multi-industry company operating in 34 countries with approximately 44,000 employees. The company leverages its global network of aircraft, defense and intelligence, industrial and finance businesses to provide customers with innovative solutions and services. Textron is known around the world for its powerful brands such as Bell Helicopter, Cessna Aircraft Company, Jacobsen, Kautex, Lycoming, E-Z-GO, Greenlee, Fluid & Power, Textron Systems and Textron Financial Corporation. More information is available at www.textron.com.












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