The Anfi Group Appoints John MacDonald as Sales and Marketing Director.

John McDonald, Sales & Marketing Director, Anfi GroupThe Anfi Group in Gran Canaria, one of Europe’s leading Vacation Membership Resorts, has recently appointed John MacDonald as their Sales and Marketing Director. The new venture sees John’s career coming full circle, as he was formerly directing the Anfi Group’s Sales & Marketing division during its foundation in 1992.

John returns to Anfi with a wealth of experience behind him, having been in the industry for over 20 years. His illustrious career began at the Miraflores Resort in the Costa del Sol, before he moved onto Tenerife and Lanzarote where he worked for Wimpy Leisure. After over four years with Wimpy, John undertook the challenging position at the then fledgling company, Anfi del Mar. He then moved on to front many prestigious Vacation Membership resorts worldwide, including Hilton in Portugal and Sunterra in the Caribbean and Florida.

During his five years at Anfi, John was initially responsible for introducing the resort into the timeshare sector and was instrumental in spearheading Anfi to become one of the top players within the industry – a position that they still hold today.

 “Anfi is a magnificent resort and to return after 11 years is a fantastic opportunity, I am looking forward to implementing new techniques and programmes alongside the already successful marketing strategies.”

“In addition, the Anfi Tauro Golf & Luxury Resort development presents a huge opportunity for growth and I am looking forward to realising that potential, by improving awareness of the Tauro brand and product offering and by modernising the marketing and sales approach ,” explains John.

On a personal level, Gran Canaria is the place where two of John’s children were born, so the island has a deep-rooted place in his life. “Anfi is in my heart, and I have thought of returning, although up till now the time hasn’t been right. Now is the right time for me and I feel as if I am completing the cycle. To return and see so many familiar faces and to see that Anfi is just as amazing as ever has been marvellous”.

“My family are excited by this new adventure and we are currently busy settling the children into school and house hunting. My wife, Shirley, is fluent in Spanish and the children are returning to their roots so this is a very exciting time for us as a family.”

John MacDonald’s return to the Anfi Group is welcomed with much enthusiasm. Employees who worked for him in the past are pleased to see him return, and their excitement has transcended throughout the company.

There is a tangible buzz in the air and it’s hard not to admire John MacDonald. He is a charismatic man whose career is an impressive one. To return to the Anfi Group after eleven years is a bold and challenging move, which undoubtedly he will undertake with the passion and drive with which he is synonymous.

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