The Luxury Collection(R) Hotels & Resorts Hosts ‘The Luxury Collection Collectors Club’ VIP Lounge at the 24th Annual Sony Ericsson Open

The Luxury Collection Collectors Club Lounge Will Provide World-Class Cuisine, Exclusive Spa Services, Unprecedented SPG Experiences and Indigenous Offerings from Some of the Brand’s Most Desirable Destinations

Beginning Today Through April 6, The Luxury Collection Collectors Club is the Open’s Most Exclusive Spot for Players, Celebrities and Tournament Notables to Relax, Mingle and Cool Off

March 26, 2008–The Luxury Collection Hotels & Resorts, a glittering ensemble of more than 65 of the world’s finest hotels and resorts in more than 26 countries around the world, today launched the first ever Luxury Collection Collectors Club at the 2008 Sony Ericsson Open. Beginning today through April 6 in Key Biscayne, Florida, The Luxury Collection will host The Collectors Club, a 3,000 square foot world-class members-only VIP lounge, catering to the whims of the tournament’s most discerning attendees, while taking guests on a global safari to some of hotel brand’s spectacular global destinations. The Collectors Club will be all-encompassing of The Luxury Collection brand’s indigenous charms and treasures, featuring an upscale restaurant, full-service bar, plush lounge and exclusive one-of-a-kind events and experiences - all taking place during one of the world’s premier tennis tournaments.

“We define The Luxury Collection by our guests and the experiences and services they demand and expect. Nothing less than an exceptional level of service, perfect location and indigenous personal offerings will do,” said Ross Klein, President of Starwood’s Luxury Brands Group. “Tennis is a passion of The Luxury Collection brand, so we are proud to launch the first ever Collectors Club lounge at the 24th Annual Sony Ericsson Open, offering tournament VIPs access to the authentic experiences found only within The Luxury Collection.”

Ideally located directly across from the stadium’s West entrance, The Luxury Collection Collectors Club is a sanctuary where the world’s top tennis players, celebrities and VIP guests are invited to relax, mingle and cool off while sampling a unique menu of globally-inspired culinary creations. Signature cocktails from the exotic locales of The Luxury Collection brand’s ensemble of hotels and resorts, such as the Hacienda San Jose’s Grapefruit Margaritas and the Arion Resort & Spa’s Athenian Sunset, will be served throughout the day and night. The Luxury Collection Collectors Club will also offer guests unprecedented access to a number of unique experiences between matches including autograph sessions with marquee players, spa services from The Diplomat Golf Resort & Spa and The Resort at Singer Island and a world-class restaurant.

Starwood Preferred Guest (SPG) members will be treated to an exclusive experience with the opportunity to bid “Starpoints” through Moments, the SPG loyalty program’s online auction at www.spg.com. Winners of the VIP Tennis Escort Moments package will be given preferred parking, two VIP guest escort spots to lead a seeded player to a match, the opportunity to toss the coin to determine who will serve, a back-of-the-house tour, lunch in the players’ dining room, two box seats for session seven and an autographed tournament program.

As host sponsor of the 24th Annual Sony Ericsson Open, The Luxury Collection brand will also be represented throughout the tournament with wing board signage on the tennis courts, in tournament advertising, in national commercials during the final matches, and with Luxury Collection brand videos that will run inside the stadium throughout the open.

The Luxury Collection brand will host The Luxury Collection Collectors Club throughout the 2008 Sony Ericsson Open. For more information about exclusive offerings from The Luxury Collection, please visit: www.luxurycollection.com.


The Luxury Collection

The Luxury Collection(R) is a selection of hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world’s most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination’s indigenous charms and treasures. Magnificent decor, spectacular settings, impeccable service and the latest modern conveniences combine to provide a uniquely enriching experience. Today, The Luxury Collection is a glittering ensemble of more than 65 of the world’s finest hotels and resorts in more than 26 countries in bustling cities and spectacular destinations around the world. The Luxury Collection includes award-winning hotels that continuously exceed guest expectations by offering unparalleled service, style and class in some of the most desired destinations in the world. In Most recently, Mystique, a Luxury Collection Resort, was honored with the 2008 Travel + Leisure Design Award for Best Small Resort in the world. All of these hotels, many of them centuries old, are internationally recognized as being among the world’s finest. For more information, please visit www.luxurycollection.com.


About The Sony Ericsson Open

The 2008 Sony Ericsson Open will be played March 26- April 6 at the Tennis Center at Crandon Park in Miami. The 12-day combined event, founded by Butch Buchholz in 1985, is owned by IMG. The Sony Ericsson Open is one of nine ATP Masters Series events on the ATP calendar, a top tier event on the Sony Ericsson WTA TOUR calendar, and features the top men’s and women’s tennis players in the world. In 2007, Novak Djokovic defeated Guillermo Canas for his first Sony Ericsson Open title, while Serena Williams defeated Justine Henin to win her fourth title in Miami. For ticket information, call (305) 442-3367 or visit the website at http://www.SonyEricssonOpen.com.