Top Awards for Star Resort Group

Meriwether Ranch Direct Mail Design and Campaign Wins National Award

Star Resort Group, leading developer, marketer and seller of luxury fractional ownership real estate, private residence clubs, condo-hotels, timeshares, and whole ownership resort real estate products in The Americas has been awarded a coveted design award by the American Resort Development Association (ARDA). Announced at the trade association’s national convention on April 9 in Las Vegas, Star won the top honor (ARDY) for its direct mail campaign for Meriwether Ranch, the first Private Residence Club for outdoorsman and families who enjoy the nature of Southwest Montana.

Selected from a field of international entries, Star’s award winning efforts for Meriwether Ranch received accolades for creativity and results. The visual impact of this package was tied into the ambiance of the destination. It included a folder with a map of the area, a letter, brochure and business-reply postcard. Intending to appeal to outdoorsmen, with dedicated photography and an earthy texture with an “Old West” antiquing effect both the direct mail piece and the fulfillment booklet were received as “something to keep and/or pass along,” according to one recipient.

According to Mac MacEwan, Vice President of Marketing, Star Resort Group, “We crafted a character named “Jack Wisdom” to serve as the narrator and host of the direct mail piece. Jack’s “back story” was developed on the outside of the envelope. We were very pleased to work with The NootGroup (Boise, ID) who made the concept come to life with their creative talent.”

Respondents to the direct mail solicitation received a hard-cover, booklet-brochure, entitled “Embracing the Outdoorsman’s Life on the Banks of a Legendary River” (by Jack Wisdom) with 60 pages of photography showcasing the natural beauty of Montana’s Big Sky Country, with “down home” meanderings on the joys of ownership at Meriwether presented in a hand-written font. The book itself also received a Best of Show Award in the Idaho Advertising Federation “Rockies” Awards Silver. Star Resorts provides sales and marketing, development and management expertise to developers throughout the United States, Canada, Mexico and Central America. The Company also develops resort projects for its own account, and is unique in that aspect.

Meriwether Ranch, the dream project of outdoorsmen and conservationists Dave and Emilie Ellingson (Lincoln NE) is 724 acres of a one-of-a-kind of destination for the avid outdoorsman. On the legendary Big Hole River outside Melrose, Montana, nestled between the Beaverhead-Deerlodge National Forest and the wide wonder of the Big Hole Valley, Meriwether Ranch brings incredible fishing, hunting, riding, hiking, skiing and golf to your doorstep. Meriwether is one of number of Star Resort Group projects. For more information visit www.meriwetherranch.com


For more information about Star Resort Group visit www.starresortgroup.com
For more information about ARDA, visit www.arda.org