TruCa$h Gifting Program Unveiled for Timeshare Industry Captures Lost Leads and Decreases Tour Incentive Costs

DCR Marketing Inc., a subsidiary of DCR Strategies Inc., a leading provider of customized loyalty and prepaid programs under the TruCa$h name has launched one of the most comprehensive timeshare gifting programs on the market.

At the centre of this unique program is the TruCa$h Prepaid Card.  The Card, which replaces or enhances traditional gifting methods, allows the timeshare company to give monetary or points rewards to tour attendees, timeshare guests and owners as well as timeshare staff.  The timeshare company has endless marketing opportunities long after the tour or resort stay is over by using the TruCa$h Prepaid Card and Rewards Platform. In addition, the program creates a new revenue stream for the timeshare company.

The program has been developed with industry professionals and includes incredible features such as real time card loading, fraud and inventory control systems and faster gifting processes. Designed to decrease tour incentive and marketing costs the TruCa$h gifting solution reduces the need to keep money tied up in inventory. In addition to the many other benefits, all card holders become members of the TruCa$h Rewards program which allows them access to savings on prescription medication, the exclusive TC Marketplace and lets them collect TruCa$h points which are convertible to cash . By giving timeshare guests and tour attendees the TruCa$h Prepaid card, the timeshare company has an abundance of marketing and communication opportunities with the card holder to re-capture the lead or to encourage upgrades. 

Enlisting the advice of industry veteran Bert Blicher, TruCa$h has created a truly unique program to address the many opportunities and challenges within the Industry and as such has already signed numerous Timeshare Developers.
 
Diana Fletcher, President of DCR Strategies Inc. stated “DCR Marketing has ensured that we fully understood the industry and all of its challenges and opportunities.” Adding “every company needs a different solution and TruCa$h can create a truly customized program for all of them.”

For more information about TruCash® go to www.trucash.com or call Betty Hutton at 1-800-624-6171 ext 224.

About DCR Strategies Inc.
Headquartered in Toronto, Ontario, with an office in Boca Raton, Florida, DCR Strategies Inc., authorized user and licensee of TruCash, is a privately owned relationship marketing company. The Company provides dynamic and cost-effective loyalty, stored value, payroll and gift card solutions for B2B and B2C applications.
Media Contact:

Patrick Lister
Director of Marketing
1-800-624-6171 ext 225
patrickl@trucash.com