LeisureLink, Inc, the leading distribution and revenue management provider for specialty lodging suppliers, released its Vacation Lodging Demand Index for February 2011 today. The data show that that demand for the leisure lodging increased significantly in February 2011 versus the same period in 2010. “Consumer demand is rising, and conversion continues to strengthen in major online channels,” said Steve Reich, Senior Vice President of LeisureLink, Inc.
LeisureLink’s Vacation Lodging Demand Index showed a healthy year over year increase of 15%, as consumers gain confidence and are again willing to spend on vacation travel. “We are finally seeing strength in fly-to markets, such as Hawaii,” said Reich. “Consumers are committing to longer, more expensive trips, and this is a very healthy development.”
LeisureLink also released a snapshot of its conversion index, which measures leisure property conversion rates across the LeisureLink network. Results for February 2011 were 29 basis points higher than the same period in 2010. “An increase in conversion coupled with an increase in demand is further evidence of economic recovery as consumers increase their vacation spending. Vacation Lodging suppliers are major beneficiaries of this recovery, especially those with condo-style lodging that appeals to consumers looking for good value,” added Reich. [member]
“With all key performance indicators trending in the right directions, we see 2011 as year of great opportunity for the Vacation Lodging Industry,” said Steve Reich, Senior Vice President of LeisureLink. “Vacation Lodging suppliers have an opportunity to improve their bottom lines versus 2010. Savvy suppliers are already capturing the opportunity by using advanced revenue management tools and systems to maximize their revpar,” added Reich.
For more information about LeisureLink’s revenue management solutions, visit www.leisurelink.com.
The LeisureLink Demand Index
The LeisureLink Demand Index measures query volume across its Major Market Access (MMA) platform. The MMA provides distribution on major travel sites such as Travelocity, Orbitz, Priceline, GDS Marketplaces, and LeisureLink’s own ABetterStay.com marketplace. The queries on this network measure demand for Vacation Lodging directly from consumers, as well as from wholesale and travel agent channels. Taken as a whole, the index broadly measures total consumer demand for Vacation Lodging.
The LeisureLink Demand Index™ is derived from millions of daily queries processed by LeisureLink. The Index includes properties in North America, Mexico, and the Caribbean. LeisureLink clients include vacation rentals, timeshare resorts, and boutique hotels, and their properties encompass ski, beach, and other destinations. [/member]Tags: Hawaii, LeisureLink, vacation rentals, vacation travel