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Strategic Marketing Specialists Bring User Friendly Website to Tourist Hot Spot
  
Vantage Strategy, a business strategy firm based in Maryland, announced today at the Connecticut Conference on Tourism the launch of a new website for Mystic Country, a tourist destination along the eastern shore of Connecticut.  The new MysticCountry.com website will brand and market the destination to consumers and business travelers with cutting edge technology that makes travel planning more user friendly and cost effective for the destination and its constituents. The website has over 2000 pages of consumer focused content and was designed and created after Vantage Strategy performed an in-depth analysis and developed a strategic marketing plan for the destination. 

“Vantage spent a significant amount of time getting to know our destination and our organization from the inside out, so they were clearly poised to provide the most insightful and strategic implementation of our new website. The site features an itinerary builder to allow travelers to combine the diverse activities and attractions offered by our unique destination,” said Donna Simpson, Executive Director of the Eastern Regional Tourism District. “We are very excited about the vision they brought to this project.”

The main focus of the enhanced site is to introduce visitors to a new image of Mystic Country with comprehensive user friendly itinerary planning tools. “Our goal is to use the website to reposition Mystic Country as the gateway to the New England coastline and countryside and the many treasures the region offers,” said Vantage CEO, Mike Pusateri. “Since the site is the first glimpse many travelers will have of Mystic Country, it’s critical that we give them a positive experience from the minute they enter the site. Our company marries strategic branding with the latest trends in internet technology to give our clients the most intelligent and intuitive site possible.”

The new site will allow all Mystic Country tourism businesses the ability to add information, pictures and special offers to be easily searched and accessed by the traveler. The Mystic Aquarium and Institute for Exploration and Mystic Seaport – the Museum of America and the Sea will be featured as well as offerings of the area’s casinos – Foxwoods, MGM Grand and Mohegan Sun – for entertainment and dining. The site will also highlight the region’s countryside; rich with agricultural, historical and cultural treasures.

Vantage Strategy is a business strategy consulting firm providing customized top-tier sales, marketing, and growth strategies for business of all sizes. Current clients include Orlando, Boston, and Annapolis, to name a few. 

The Mystic Country website was built as a joint project between The Eastern Regional Tourism District, a public sector destination marketing organization representing 42 towns in the region and the Mystic Coast & County Travel Industry Association, a private sector membership destination marketing association dedicated to promoting South Eastern Connecticut and Southwestern Rhode Island as a travel destination. For more information about Vantage Strategy call (202) 449-9708 or visit www.VantageStrategy.com. For more information about Mystic Country, and to view the new website, visit www.MysticCountry.com.

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